Nova
Nova is the top talent network in the world. We're a merit-based professional community with 25,000+ members across 80+ countries, connecting ambitious people with mentors, opportunities, and each other. Since April, we've also been building Nova Recruiter, our AI-powered recruiting product and a direct alternative to LinkedIn Recruiter, giving companies a smarter way to find and reach top talent.
COLLABORATION
Working within Nova's B2C team, closely with Growth and Customer Care, to decide what should be templatized vs. kept flexible.
TIMELINE
In progress - An active Q3 brand OKR at Nova
ROLE
Leading design and rollout of the template system end-to-end.
TOOLS
Figma
Webflow
Claude Cose + Wispr Flow + Visual Studio Code
Hubspot
The problem
As Nova scaled, different teams were sending external emails with no shared visual system. Every send diluted the brand at one of the most frequent touchpoints with the user.
Approach
Treat it as a system, not a one-off design request: modular components (header/footer, typography, color, CTAs) any team can reuse, not a single file.
The solution
A modular email design system built from reusable components: header and footer blocks, typography and color rules, and pre-built CTA buttons, so any sender, regardless of design skill, can put together a fully on-brand email in minutes. A shared Figma library keeps it consistent as Nova keeps growing and adding new senders.
Current situation
Different visual system
Different tone and signature
No template at all
