Specialities

Brand strategy & identity
Brand systems at scale
AI-native design
Growth marketing

I’m Manuela, a Senior Brand Designer with 10+ years across graphic design, copywriting and digital marketing. I build brands that hold up at scale: clear guidelines, smart templates and workflows that let whole teams create on-brand without waiting for a designer.

Most recently, I was the sole brand designer at Nova, a merit-based professional network. I owned the brand end to end, from identity and social to the website, which I rebuilt in code with Claude. Before that, at SolarMente, I worked with Growth on continuous ad testing that helped cut acquisition cost from about €370 to €90.

I’m at my best when I can own a brand end to end, from strategy to the systems that help it scale. I work remotely from Spain, in English and Spanish.

Outside work, I’m from the south of Spain, a Sunday batch-cooker, a little obsessed with plants 🪴 and the human of a fluffy ball called Abba. Always happy to talk about brunch spots, travel or your next brand challenge.